Hossain Shahriar

I have teaching experiences in master and bachelor level courses at Lund and Jönköping Universities with 1493 clock hours. I was involved in teaching at several master level courses in the International Marketing and Brand Management programme at Lund University School of Economics and Management: Digital Marketing, Understanding Consumption, Consumer Culture Theory and Consumer Insights, Qualitative Research Methods, Retailing Multichannel and Internationalization, Research Strategy, Corporate Brand Management and Reputation, Strategic Brand Management.

I was also engaged in bachelor level courses at Lund University (International Business-to-Business Marketing) and at Jönköping University (Contemporary Issues in International Marketing).

In addition, I have supervised over 15 master thesis in International Marketing and Brand Management at Lund University School of Economics and Managment and 10 bachelor thesis in Business Administration at both Lund University and Jönköping International Business School.

I am an early career marketing and consumer researcher with a PhD in Business Administration. My research interests can be trifurcated into three distinct areas. Firstly, my research focus during my doctoral studies has been within the nexus of consumer acculturation, gender ideologies, and social inclusion. In my doctoral dissertation, I studied how migrant consumers coming from less gender-equal (South Asian) societies adapt and navigate contesting gender ideologies in their new, more gender-egalitarian host culture (Swedish marketplace). In connection with this research interest, I have recently been awarded (in collaboration with my former PhD supervisor) a three-year program grant of SEK 1,800,000 from Wallanders och Tom Hedelius stiftelse samt Tore Browaldh (Handelsbanken) for the research project 'Exploring Retail Marketplaces as Spaces for Social Inclusion and Exclusion.' Secondly, I am also passionate about understanding digitalization and emerging trends in consumer and retail marketing. My book chapter titled 'Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing' explores and critiques how technology is shaping our future consumption and retail practices. Finally, I am interested in understanding consumer resistance and sports. As the project leader, I have also received another three-year grant of SEK 1,500,000 from Wallanders och Tom Hedelius stiftelse samt Tore Browaldh (Handelsbanken) for 'Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace,' in collaboration with colleagues at Lund and Stockolm Universities. Currently, I am affiliated as a researcher at both Stockholm and Lund Universities.