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Frontiers of Marketing Research

The overall aim of the course is to develop and deepen students’ knowledge of marketing as well as how complex problems in marketing can be understood and handled in companies and other organizations.

The course also aims to help students to gain theoretical and analytical tools within the subject area of marketing that they will also apply to later courses. The course is given in English and conducted in the form of a large number of lectures that present current orientations, questions and problems in the subject area of marketing, seminars in which various forms of seminar assignments are presented and discussed, and finally a written individual home examination. The course covers various aspects of marketing from both critical and pragmatic perspectives.

  • Course structure

    The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).
    The language of instruction is English.

    Teaching format

    The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students. Assessment for the course will be continuous and is carried throughout the different activities of the course. Please note that all teaching and learning activities - such as lectures, seminars, assignments and assessment tasks – are carried out in English when the language of instruction is English.


    Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.

    Assessment tasks
    The course contains the following weighted assessment tasks:

    • Take-home exam.
    • Active seminar participation, group work, and group presentations.

    After completion of the course, students will receive grades on a scale related to the intended learning outcomes of the course. Passing grades are A, B, C, D and E. Failing grades are Fx and F. A grade Fx can be completed for a grade E.



  • Schedule

    The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
  • Course literature

    Note that the course literature can be changed up to two months before the start of the course.

    See reading list in the current syllabus.

  • Contact

    Course coordinator:

    Head of course: