Research Methods in Business Administration and Marketing
The course focuses business studies approaches and methods, literature studies, applications of theories and concepts and the reviewing of business research. Learning activities consist of lectures, seminars, group projects, academic writing and individual readings.
The lectures address issues related to the topics problematization, literature review, methodology and method, case study research, discourse analysis and academic writing. The seminars are devoted to writing, discussing and applying these themes.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.