Internet Search Techniques and Business Intelligence
7.5 credits cr.
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The course gives an insight into techniques for information retrieval and news monitoring on the Internet.
We will study the fundamentals of document processing, text summarisation, search engine principles and algorithms, web optimisation methods, as well as business intelligence applications and extraction of information from news using automatic text summarisation.
The course is taught in English. The students are welcome to use English and Swedish.
The course gives an insight into the techniques for Web information search
and analysis. After the course is finished, the students should be able
- Compare the models of information retrieval and web information analysis, explain their advantages and disadvantages.
- Measure the quality of information retrieval and web analysis tools.
- Explain the principles and algorithms used by major search engines and apply this knowledge for developing one’s own web documents, learn the latest trends in search engine technology.
- Applying the extracted information for web mining and news monitoring.
- Explain how Business Intelligence systems work, their strength and weaknesses.
- Use the terminology and concepts in information retrieval, business intelligence, and web mining, i.e. web information analysis.
Lectures: 12 lectures, 2 hours each
Laboratory exercises: 3 occasions, 3 hours each
If you take the course within a Bachelor's programme:
- Laboratory exercises are carried out in groups of maximum two students, assignments in groups of maximum four students.
- Laboratory exercises may be completed at the university at fixed times under supervision of the course assistants. Alternatively, the students may do their laboratory exercises independently at any time in their own computing environment.
If you are reading the freestanding course, you are executing your laboratory exercises independently.
Support from the teachers is available all the time through the study platform.
The course is examined as follows:
- written examination*,
- laboratory exercises and
- written assignments.
*If you take the freestanding course, you must attend the written examination on campus. The examination is not given online. All other course activity is carried out independently.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Note that the course literature can be changed up to two months before the start of the course.