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Advertising & PR: Basic Marketing

  • 7.5 credits

The purpose of the course is to give a broad introduction to the topic of marketing.

During the course, a lecture series will be given which introduces central concepts and models and links between different marketing models and theories.

The lectures also offer in-depth studies in areas that are central to today's marketers, such as market strategy, market surveillance, market analysis, consumer behavior and brand development.

  • Course structure

    The course work effort comprises 200 hours equivalent to 7.5 ECTS (40 hours per week equivalent to 1.5 ECTS).

    The language of instruction is Swedish and English.

  • Schedule

    The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
  • Course literature

    Note that the course literature can be changed up to two months before the start of the course.

    See reading list in the current syllabus.