Advertising & PR: Basic Marketing
The purpose of the course is to give a broad introduction to the topic of marketing.
During the course, a lecture series will be given which introduces central concepts and models and links between different marketing models and theories.
The lectures also offer in-depth studies in areas that are central to today's marketers, such as market strategy, market surveillance, market analysis, consumer behavior and brand development.
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Course structure
The course work effort comprises 200 hours equivalent to 7.5 ECTS (40 hours per week equivalent to 1.5 ECTS).
The language of instruction is Swedish and English.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Course literature
Note that the course literature can be changed up to two months before the start of the course.See reading list in the current syllabus.
