Advertising & PR: Basic Marketing
The purpose of the course is to give a broad introduction to the topic of marketing.
During the course, a lecture series will be given which introduces central concepts and models and links between different marketing models and theories.
The lectures also offer in-depth studies in areas that are central to today's marketers, such as market strategy, market surveillance, market analysis, consumer behavior and brand development.
The course work effort comprises 200 hours equivalent to 7.5 ECTS (40 hours per week equivalent to 1.5 ECTS).
The language of instruction is Swedish and English.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.