Advertising and PR: Continuation Course in Marketing
7.5 credits cr.
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The aim of the course is to develop the knowledge of marketing planning in modern markets.
During the course, a lecture series will be given which introduces approaches to marketing planning. Here you will notice, for example, changing consumption patterns and purchasing behaviors, social media marketing, branding strategies and sustainability issues.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.