Stockholm university
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Advertising Strategy

The focal subject of this course is advertising, broadly defined as market communications. Based on theories and models explaining how people process and react to advertising, the course addresses how organizations can plan, commission and execute advertising campaigns to achieve desired effects.

Selected reading

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Step-by-step guide

Here we explain all the different steps you need to go through when applying to a course or programme. Please read the instructions carefully.

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Meet us online and around the world

Stockholm University arranges regular webinars and participates in educational fairs and events virtually and around the world to meet students and inform them about our study programmes. Meet us and ask what it's like to study with us!

Students of Stockholm University

Every year Stockholm University welcomes thousands of international students from all over the world. Each bringing their own backpack full of experiences, expectations and dreams. Each with their own story.

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Our researchers. Your teachers

As a student at Stockholm University, you will have direct contact with leading researchers in your field and access to the most recent scientific findings. Our researchers. Your teachers. Meet a few of them here.

Mikaela Sörman

Hear from our alumni

Are you wondering what former students thought about your programme? Are you curious about what your education can lead to after graduation? Hear from our alumni!

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