Final Project in Advertising & PR
7.5 credits cr.
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The aim of the course is for the students to synthesize the knowledge acquired during previous semesters on independent courses in the subject Advertising & PR, and apply these in a practical context to solve communicative challenges with creative approaches.
Particular emphasis is placed on the application of theories within the subjects Marketing and Communication. The course has a management perspective that places great emphasis on both strategy and tactics in Advertising & PR - and above all how these levels work together.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.