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Communication: strategic and cultural perspectives

The aim of the course is on the one hand, to advance your knowledge of fundamental models and theories of communication as the means and resources in contemporary culture and business, and the other, to introduce and critically reflect on typical and central empirical manifestations of communication instances as expressions of culture in society at large.

Marketing communication is an interaction between various audiences and organizations with the business purpose. However, marketing communication also occurs in a society and it is rooted in values, culture and social categories. Marketing/Strategic communication both influence but are also influenced by cultural forces as well as by foundations of communication science. The communication course introduces a student to the foundational theoretical concepts in communication and the application of these principals to effective marketing communication. The conceptual backgrounds introduced during the course will be used to problematize and critically analyze different phenomena, tendencies and changes in modern society, culture and business.



  • Course structure

    Teaching format

    The course consists of a combination of lectures, seminars and workshops that require a significant portion of self-study on the part of students. The lectures provide an overview of the literature connected to studies of material culture while seminars offer an opportunity to discuss together and in small groups.
    The course workload is 200 hours equivalent to 7,5 ECTS.
    The language of instruction is English. Please note that all teaching and learning activities such as lectures, seminars, assignments and assessment
    tasks are carried out in English.


    Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.

    Assessment tasks
    The course contains the following weighted assessment tasks:
    1. Individual home-examination.
    2. Group project.
    3. Four individual papers.
    4. Attendance and participation at the seminars.

    After completion of the course, students will receive grades on a scale related to the intended learning outcomes of the course. Passing grades are A, B, C, D and E. Failing grades are Fx and F. A grade Fx can be completed for a grade E.

  • Schedule

    The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
  • Course literature

    Note that the course literature can be changed up to two months before the start of the course.
  • Course reports

  • Contact

    Course coordinator:

    Head of course: Natalia Tolstikova