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Contemporary Challenges in Market Communication

The course focuses on contemporary challenges in the field of marketing communication in society today.

The field of marketing communication is continuously subject to change to reflect larger societal changes. Such societal changes might make established practices in marketing communication obsolete and in need of updating. The course introduces a number of different areas that reflect contemporary challenges in marketing communication. Such areas might, but do not necessarily, include issues such as the increasing digitalization and globalization, as well as the increased focus on sustainability.

The aim of the course in on the one hand to introduce students to theoretical frameworks for analyzing challenges in marketing communication in contemporary business and society. On the other hand, the course aims to introduce and critically reflect on empirical implications of contemporary challenges for marketing communication.


  • Course structure

    Teaching format

    The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students. Assessment for the course will be continuous and is carried throughout the different activities of the course.
    The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).
    The language of instruction is English. Please note that all teaching and learning activities such as lectures, seminars, assignments and assessment
    tasks are carried out in English.



    Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.

    Assessment tasks
    The course contains the following weighted assessment tasks:
    1. Individual course essay.
    2. Group Work.
    3. Active seminar participation.
    4. Individual seminar assignments.

    After completion of the course, students will receive grades on a scale related to the intended learning outcomes of the course. Passing grades are A, B, C, D and E. Failing grades are Fx and F. A grade Fx can be completed for a grade E.

  • Schedule

    The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
  • Course literature

    Note that the course literature can be changed up to two months before the start of the course.
  • Course reports

  • Contact

    Course coordinator:

    Head of course: Susanna Molander