About the education
The course focuses on supporting you in your decisions and other action in the new business venture. It is assumed that you will formulate a business idea to be realized, and have a genuine interest in potentially pursuing this business idea. The course is given in English.
The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to resourcing (venture capital supply, internal resources, bootstrapping), market and communication plans. The course will focus on
- Strategy (W hat?) – i.e. analyzing the market potential, formulating a business proposition, formulating the necessary steps to getting started
- People (Who?) – i.e. entrepreneurial team, recruitment and motivation
- Operational work (Let’s do it!) – i.e. management/culture, sales/marketing, product/service development
Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to entrepreneurship (i.e. the idea that the character of the venture creation process is dependent on the type of industry, country, social and economic situation surrounding the new venture, biotechnology, creative industries, finance or environmental technology sectors).
Students will be encouraged to "take action" and "step into reality" -.i.e. engage and talk to practicing entrepreneur in various areas, formulate a credible business idea and test the actual potential of this.
Subject: Business Administration
Business administration provides you with knowledge about the function of companies and other organisations, as well as their role in society. Issues covered are useful for work in companies, both in the private and the public sector, as well as for non-profit organisations.
The subject opens many doors on the labour market. It gives you an overview of the main areas in business, and at the same time gives you possibility to specialise within one of the main areas: Financial analysis and calculation, Management/Organisation, Marketing, or Accounting and financial control. The ability to solve problems analytically and critical thinking are important elements in all areas covered.
Financial analysis and calculation examines how to make decision-making easier through the analysis of a company’s income and expenses. Other important topics, such as investments and financing, the company’s raising and use of capital as well as the assessment of companies on the stock market, will be reviewed.
Management/Organisation deals with leadership, control and organising in companies and other organisations. The interplay between the individual, group and organisation are fundamental aspects here. Project management and change are other vital topics covered, as well as issues regarding company- and organisational culture.
Marketing analyses how markets work and how best to handle the flow of goods and services to consumers. In a broad sense marketing thus regards communication and impact. Issues such as brands, consumer behaviour, market surveys and marketing strategies are other topics that are covered.
Accounting deals with how financial information can be compiled to measure and follow up the performance of the business and how information in accounting systems can be used as data for control and decision-making. Issues regarding companies’ external accounting, financial control and auditing as well as financial company analysis are other important topics to be covered.
Area of interest: Business and Economics
Business and Economics is important at all levels in society. Business Administration teaches you how companies and other organizations work and how they can achieve their goals in the best possible way.
Do you want a long-term perspective and are you interested in what causes financial crises and why certain economies grow faster than others? Then Economic History is the subject for you.
If you wish to study how decisions made by human beings affect society, then Political Economy is a wise choice.