Master's Programme in Marketing Communication, 120 credits

About the education

Drawing on the School’s long-standing expertise in marketing communication—not least the heritage from the former department of Advertising and PR that has now merged with Stockholm Business School—this Master’s programme takes a broad approach to marketing communication by exploiting the multi-disciplinary nature of the theoretical areas of marketing communication and traditional marketing research.

With a basis in the social sciences and humanities, the programme gives a theoretically grounded and practically relevant basis from which to critically analyse, understand, and work with marketing communication, advertising and PR. After graduation students will be prepared for doctoral studies as well as for work within marketing communication in the broadest sense in private businesses, governmental agencies, or in non-governmental organisations.

During the third semester students can choose to do an internship, go on an exchange semester abroad or take electives at the university.

Stockholm Business School use GMAT and/or GRE as a selection tool for all masters programmes.

Step one: Upload your score report on your account at universityadmission.se.

Step two: Make sure your test-center submits your verified result to SBS.

For more information please look at SBS website.

Subject: Advertising and Public Relations

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Subject: Business Administration

Business administration provides you with knowledge about the function of companies and other organisations, as well as their role in society. Issues covered are useful for work in companies, both in the private and the public sector, as well as for non-profit organisations.

The subject opens many doors on the labour market. It gives you an overview of the main areas in business, and at the same time gives you possibility to specialise within one of the main areas: Financial analysis and calculation, Management/Organisation, Marketing, or Accounting and financial control. The ability to solve problems analytically and critical thinking are important elements in all areas covered.

Financial analysis and calculation examines how to make decision-making easier through the analysis of a company’s income and expenses. Other important topics, such as investments and financing, the company’s raising and use of capital as well as the assessment of companies on the stock market, will be reviewed.

Management/Organisation deals with leadership, control and organising in companies and other organisations. The interplay between the individual, group and organisation are fundamental aspects here. Project management and change are other vital topics covered, as well as issues regarding company- and organisational culture.

Marketing analyses how markets work and how best to handle the flow of goods and services to consumers. In a broad sense marketing thus regards communication and impact. Issues such as brands, consumer behaviour, market surveys and marketing strategies are other topics that are covered.

Accounting deals with how financial information can be compiled to measure and follow up the performance of the business and how information in accounting systems can be used as data for control and decision-making. Issues regarding companies’ external accounting, financial control and auditing as well as financial company analysis are other important topics to be covered.

Area of interest: Media and Communications

We live in a society where communication is becoming increasingly important. Media and Communications is an area of interest where you can study Journalism, learn investigative techniques and documentary storytelling. If you are interested in following and understanding how media is evolving in a rapidly changing media landscape, Media and Communication Studies is the subject for you. If you would rather work with communication in a marketing context you may find that Marketing Communication is exactly what you are looking for.

The study courses and programmes that we offer will enhance your competitiveness in many different areas in the Media and Communications industry.

Area of interest: Business and Economics

Business and Economics is important at all levels in society. Business Administration teaches you how companies and other organizations work and how they can achieve their goals in the best possible way.

Do you want a long-term perspective and are you interested in what causes financial crises and why certain economies grow faster than others? Then Economic History is the subject for you.

If you wish to study how decisions made by human beings affect society, then Political Economy is a wise choice.

Department responsible for education

Stockholm Business School