Elina Jaakkola, Professor of Marketing, University of Turku, Finland, will talk about the impact potential of marketing articles, based on the recently published article “Jaakkola and Vargo, (2021). Assessing and enhancing the impact potential of marketing articles. AMS Review, 1-9”.

Chair: Fredrik Nordin, Professor of business administration, specializing in marketing, Stockholm Business School

Join the seminar via zoom:

https://stockholmuniversity.zoom.us/j/4762441700