Anna Källén, Institutionen för kultur och estetik.

The history of the Viking image

Images of Vikings as blond, strong and tall men were created for political, cultural or commercial purposes, in late nineteenth-century Northern Europe and later across the world. The interviewees in the study associate Viking identity with these physical characteristics and personality types such as the berserker, the adventurer and the entrepreneur.

Popular images of "the Viking" appear to be confirmed by genetic science

Strand and Källén conclude in their study that with genetic ancestry tests (GATs) "popular depictions of Vikings are transformed into genetic matters-of-fact rather than socio-historical constructions".

The article is published in the Journal New Genetics and Society: Critical Studies of Contemporary Biosciences.

Read the article here!